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BUILDING BEAUTY

IDENTITY CREATION

IDENTITY | BRANDING | LOGO | LOGOTYPE | LANGUAGE | ECOMMERCE | MARKETING

A custom web solution for an up-and-coming beauty blogger to unleash her passion for Nutrimetics. With poor IT support and an archaic beast of a ‘consultant store’ scaring off younger customers and raising questions of legitimacy, it was time to step in and help this client bring her brand to a new, modern platform. 

This solution included the implementation of a modern, stylistic blog along with training on how to maintain and create eye-catching posts and build an email marketing list. Not stopping there, a new, mobile accessible online store was also added to the site, allowing the customer base to shop with greater ease, less frustration and through common online methods like paypal.

I am working hard to develop the best marketing roll out for the client’s needs as well as continuing to support the iterative development and other improvements for the brand’s users and customers.

SOFIA PRO

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The Styled Edit

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MODERN | SANS SERIF | SCRIPT | CLEAN | WHIMSICAL | CHIC